On the 1st of November, we start our walk from the hotel at about 9am and approach our first stop after a 10 minute walk: Smaato.

A longstanding partner, the company’s two managing directors will welcome us to their office on Union Square. Smaato also maintains an office in San Francisco for hamburg@work and its members. All members of hamburg@work are warmly invited to work in the specially reserved work space and to arrange appointments with customers there.


Smaato is one of the world’s leading ‘mobile ad platforms’. Smaato has offices in San Francisco, Hamburg, Singapore and Shanghai. Company managers will introduce us to the mobile ad market and give us insight into their business.

After our visit to Smaato, we will continue with our walk and make out way to Pivotal. Pivotal is a leader in agile software development.



Jason Fraser (Leading Innovation at Pivotal Labs) will take time to guide us through Pivotal and introduce us to the secrets of agile software development in a Q & A session. Behind Pivotal’s successful customer projects are its special work methods.

After the session with Pivotal, we will then go to Airbnb, where we will meet Katrin Schmidt (Business Affairs). The native from Hamburg who joined Airbnb early on will answer our questions in a Q & A session.


In the late afternoon, we continue to the ‘Warfield’, the venue of this years Lean Startup Conference. By now, it is a tradition that the main part of the conference begins with the Ignite Talks, introduced by Eric Ries. You’re sure to enjoy 20 exciting short lectures from a wide range of topics – from the Lean Startup cosmos and beyond.


After an exciting day, we will round out the evening with a drink at a bar on the way back to the hotel.

About the Lean startup Conference

“Lean Startup Co. events bring the big ideas from Eric Ries’ to the real world around the world. We understand there’s one level of learning you get from reading and another level from doing the work—and hearing how other similar organizations are interpreting and doing the work too. Whether you’re an entrepreneur or a corporate innovator, you’ll learn how to implement and evolve the Lean Startup methodology beyond the startup phase—to scale—in enterprise, in government, in nonprofits, and in areas you’d least expect it. Alongside keynotes and case studies at Lean Startup Week, we offer workshops and mentoring sessions where you can have more immersive experiences, breaking off a chunk of the practice and working through it with our seasoned experts. Of course our community also loves to network and share their stories and struggles with each other. The learnings you come away with happen on all levels, from the inspirational to the personal.

Our 2017 Lean Startup Week is themed around The Startup Way,. Eric Ries’ upcoming book, which is on making entrepreneurship a fundamental discipline of every enterprise

You’ll take on new concepts Eric writes about in The Startup Way, and learn from seasoned business leaders who’ve come in charge of their large organizations, from founders of high-growth startups, and from those who are deep in the trenches, along with receiving their own copy of the new book. ”         The team of the lean startup conference

Once again, as in 2015 and 2016, we’re looking forward to visiting the Lean Startup conference with you in 2017. We’re excited about Eric’s new book ‘The Startup Way’. There’s even a chance that we’ll have a meeting in person with Eric in San Francisco. Approximately 600 international participants are expected to attend the conference. Tec.tours usually represents the largest group from Germany. Get inspired by our video and get ready for a conference you won’t soon forget. The video was created in 2015 on tour with our SpeedUP! Europe team. This year, the conference will again change locations from Pier 27 to the event location ‘The Warfield’ at 982 Market Street. This is good news for this years tec.tours participants, since it’s only about a 5-minute walk from our Fusion Hotel at140 Ellis Street.

The Lean Startup conference will be accompanied by a trade exhibition. It is further complemented by several lounges for chatting and, if necessary, there’s a co-working space for a short working session.

Eric Ries and his team say goodbye to the participants of the 2016 Lean Startup Conference.

Buck’s was opened by Jamis MacNiven, an artist and former contractor. When he opened his pancake restaurant in Woodside, no one had any idea that some of Silicon Valley’s biggest deals would be made there. Heads of state, tech titans, and celebrities have come and gone. MacNiven has a lot of stories to tell. A lot of major deals were made – and continue to be made – in Buck’s of Woodside. The Google founders met their investors here.

But all the other big names of the Valley come and visit, too. Buck’s is a combination of restaurant, burger bar, breakfast eatery, and rummage shop.

Over the past two decades, Buck’s of Woodside has become a hub of Silicon Valley. It is known for its quirky decor, and as a breeding ground for tech companies. Jamis MacNiven has experienced some of the most monumental events in the history of technology. From the first demos of PayPal to the launch of Hotmail, MacNiven has witnessed it all right here. Hanging on the walls are inventions and innovations from what seems like the past 100 years.

Last year, Petra Vorsteher introduced us to this fascinating place, where were indulged in a mid-afternoon snack.

Needless to say, this year’s trip to Buck’s is also a must! In 2018, we will return to Buck’s on Tuesday, 31 October. Get ready for a tasty burger, or whatever else may tantalize your taste buds!